MEET LEADERS. DISCUSS IDENTITY. MAKE AN IMPACT.
Hispanic or Latino?
Identity, Language & Power
A free live panel for marketers, educators, nonprofits, journalists, and community leaders
to unpack identity terms and how they shape stories, policies, and trust.
MEET LEADERS. DISCUSS IDENTITY.
MAKE AN IMPACT.
Hispanic or Latino?
Identity, Language & Power
A free live panel for marketers, educators, nonprofits, journalists, and community leaders
to unpack identity terms and how they shape stories, policies, and trust.
Why This Conversation Matters
The words we use—“Hispanic,” “Latino,” “Latinx,” “Latine”—shape stories, policies, and how communities see themselves. Yet many professionals still struggle to know which term is right in which context.
Join Palabra Media for a candid, respectful, and practical discussion on identity, language, and power. Walk away with clarity, confidence, and a one-page inclusive-language guide you can apply immediately in your work.
What You’ll Experience
Smart Insights
History, media usage, and real-world impact of these labels.
Respectful Dialogue
A Dynamic, Moderated Panel With an Interactive Audience Q&A.
Practical Takeaways
How to use these terms in personal and professional settings.
Networking
Connect with marketers, educators, nonprofit leaders and more.
Our Panelists
Dr.Monica Villalobos
Monica Villalobos is President & CEO of the Arizona Hispanic Chamber of Commerce, where she leads strategic growth initiatives that support diverse communities and drive economic opportunity.
She has been recognized nationally for her leadership, including receiving the Ohtli Award from the Government of Mexico, one of the highest honors given for service to the Mexican and Latino community.
A first-generation Mexican American, Monica’s career reflects her commitment to advancing equity, research, and representation for Hispanic communities across Arizona and beyond.
Montserrat Arredondo
Montserrat Arredondo is a social justice leader dedicated to building a more equitable Arizona. She began her career in 2010 during the SB1070 era and has since led major campaigns, including Prop 206, which raised wages for millions of families.
As the former Executive Director of One Arizona and Arizona Wins, she helped strengthen Latino civic engagement and voter participation statewide. Today, Montserrat leads the Congressman Ed Pastor Center for Politics and Public Service at ASU, inspiring the next generation of Latino leaders.
Caroline Torres
Caroline Torres is the founder of Heritage Headquarters, N’gente Connect, and Vila Real Estate Group. Her journey into real estate was inspired by her own challenges during the Great Recession, fueling her mission to help families find homes where they can thrive.
With a background in design and marketing, she blends creativity with care, while building strong community connections rooted in her Hispanic heritage. A proud mother of three, Caroline is passionate about creating spaces where culture, family, and opportunity come together.
Verónica Longoria Márquez
Verónica Longoria Márquez is a marketing professional and Latina community leader based in Phoenix. She serves on the marketing leadership team of ALPFA Phoenix, where she helps create opportunities for mentorship, connection, and the advancement of Latino professionals.
Passionate about storytelling, culture, and identity, Verónica works to amplify Latino voices and foster a greater sense of trust, equity, and belonging in the community.
Important Event Information
Location: Heritage Headquarters at 515 E Grant St suite 101, Phoenix, AZ 85004
Wednesday, October 8, 2025
6:00–7:30 PM (Doors 5:30 PM)
Why This Conversation Matters
The words we use—“Hispanic,” “Latino,” “Latinx,” “Latine”—shape stories, policies, and how communities see themselves. Yet many professionals still struggle to know which term is right in which context.
Join Palabra Media for a candid, respectful, and practical discussion on identity, language, and power. Walk away with clarity, confidence, and a one-page inclusive-language guide you can apply immediately in your work.
What You’ll Experience
Smart Insights
History, media usage, and real-world impact of these labels.
Respectful Dialogue:
A diverse moderated panel and audience Q&A.
Practical Takeaways
How to use these terms in personal and professional settings.
Networking
Connect with marketers, educators, nonprofit leaders and more.
Important Event Information
Location: Heritage Headquarters at 515 E Grant St suite 101, Phoenix, AZ 85004
Wednesday, October 8, 2025
6:00–7:30 PM (Doors 5:30 PM)
The program
Event Agenda
5:30 PM: Check-in, light bites and photo ops
6:00 PM: Welcome & topic intro
6:10 PM: Moderated panel discussion
6:45 PM: Audience Q&A
7:00 PM: Networking + interviews
The program
Program Flow
5:30 PM: Check-in, light bites and photo ops
6:00 PM: Welcome & topic intro
6:10 PM: Moderated panel discussion
6:45 PM: Audience Q&A
7:00 PM: Networking + interviews
What we will cover
Origins & Evolution: “Hispanic” (government/1970s census; ties to Spanish language) vs. “Latino” (geography of Latin America), plus “Latinx/Latine.”
Contextual Use: Geography, generation, and personal identity shape preference.
Media & Brands: Style guides vs. audience realities; how terms can help or harm trust.
Power & Policy: Funding, representation, and why labels influence visibility.
Practical Guidance: Inclusive language best practices for organizations (ask → don’t assume, mirror community, avoid tokenism).
Core Talking Points
Origins & Evolution: “Hispanic” (government/1970s census; ties to Spanish language) vs. “Latino” (geography of Latin America), plus “Latinx/Latine.”
Contextual Use: Geography, generation, and personal identity shape preference.
Media & Brands: Style guides vs. audience realities; how terms can help or harm trust.
Power & Policy: Funding, representation, and why labels influence visibility.
Practical Guidance: Inclusive language best practices for organizations (ask → don’t assume, mirror community, avoid tokenism).
Who Should Attend
Marketers, communicators, journalists, nonprofit leaders, educators, students, and anyone interested in using language inclusively and effectively.
(Español)
Para quién: Mercadólogos, comunicadores, periodistas, líderes sin fines de lucro, educadores, estudiantes y cualquier persona interesada en hacerlo bien.
TESTIMONIALS
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Who Should Attend
Marketers, communicators, journalists, nonprofit leaders, educators, students, and anyone interested in using language inclusively and effectively.
(Español)
Para quién: Mercadólogos, comunicadores, periodistas, líderes sin fines de lucro, educadores, estudiantes y cualquier persona interesada en hacerlo bien.
What You’ll Take Home
One-Page Language Guide (English & Spanish)
Access to Highlight Clips
Recap Blog & Resources
Ticketing & Registration
🎟 Free RSVP (limited seating).
Seats are first come, first served.
Please register early to guarantee entry.
Ticketing & Registration
🎟 Free RSVP (limited seating).
Seats are first come, first served. Please register early to guarantee entry.
STILL GOT QUESTIONS?
Frequently Asked Questions
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100% free of charge!
Copyright 2025 | Palabra Media | Terms & Conditions
Copyright 2025 | Palabra Media | Terms & Conditions